4 Reasons Why You Should Have a Uniform Program

For over a century, CITY has helped businesses across the Midwest look professional, stay safe, and feel unified through high-quality uniforms and apparel. A uniform program is about more than just matching clothes—it’s about confidence, consistency, and creating a lasting impression with every customer interaction.

“Uniforms put everyone on the same page,” shared Colin Wetlaufer, President of CITY. “They promote a positive employee culture and a sense of accountability.”

Below are four key reasons why every business should consider a uniform program—and why companies that do see stronger teams and stronger results.

1. Professional Image & Brand Identity

First impressions matter. When your employees look polished and professional, customers take notice. Uniforms reflect your company’s pride and values every time an employee steps into a customer’s view. They also serve as walking advertisements—building brand recognition and credibility in every interaction.

Uniforms not only make employees proud to represent their trade—they also build trust with the customers they serve. Think about it: if someone wearing a blank tank top shows up to inspect your plumbing without any clear credentials, it naturally raises questions. But when someone from the company you called, for example, “Paul’s Plumbing” arrives wearing a clean, branded uniform, there’s immediate comfort and confidence in opening the door. Uniforms signal professionalism, reliability, and peace of mind for everyone involved.

A well-designed uniform doesn’t just look sharp—it tells your story. It’s a visual reminder of who you are and what you stand for.

2. Employees United & Proud

Uniforms create a sense of belonging. When everyone wears the same high-quality garments, it reinforces teamwork, equality, and shared purpose. This unity builds morale and pride—helping employees feel part of something bigger than themselves.

It’s simple: when people take pride in what they wear, they take pride in what they do.

3. Safety & Comfort You Can Rely On

A professional uniform program should always start with protection. From flame-resistant and high-visibility apparel to properly laundered, sanitized garments, CITY ensures employees can work confidently and return home safely each day.

“Uniform costs really matter,” Colin emphasized, “but it only matters after the risks are taken care of.”

That mindset drives CITY’s approach—prioritizing safety first, then helping businesses find cost-effective, dependable solutions that meet every industry standard. When employees feel safe and comfortable, they perform at their best.

4. Convenience & Cost Savings

Outfitting employees through a professional uniform rental program saves both time and money. There’s no need for employees to maintain their own workwear; CITY handles it all. That means fewer hours spent doing laundry at home, consistent cleanliness, and a predictable expense for your business.

Plus, with no upfront investment required, CITY’s customizable programs make professional image and safety more affordable than ever.

In the end, a uniform program shapes how your business is seen and how your employees see themselves. It builds culture, consistency, and confidence. And with over a century of experience, CITY Laundering is here to help you make that impression last.