Free Marketing: Why Not? 4/7/16

When you run a small business you have to take advantage of any idea you can in order to compete against the big boys for customers or employees (talent). One thing you can do is be aware of the free marketing that is available to you.

One example of free marketing is to engage your customers on social media and have conversations about your business with them. This is a great way to promote your company in a way that doesn’t seem like advertising.

Another example, and the one we like the best is to use a uniform program to enhance, support or jumpstart your marketing efforts.

Everyone these days is talking about the BRAND. It is likely that you have discovered your unique brand and are promoting it. A uniform program for your employees can definitely support these efforts. Most companies employ a uniform program for safety, identification and cleanliness. But your image is important and making your people look more professional is really an invitation for your customers to do business with you or for employees to come work for you and be part of your team.

Studies have shown that a uniform program can increase productivity and employee morale. But if a uniform program could also help your sales growth, that’s what we call “WIN-WIN!

Contact a City representative to show you how a uniform program could help you get your message across. We can design a unique program just for you without any cost or obligation.

Roger Wetlaufer
-CITY President