CUSTOMER Q & A – Capital City Fruits | Des Moines, Iowa

Learning about our customers and hearing their feedback is an important part of how we can make sure to provide them with the best service possible.

We also want to make sure we answer their questions so they can understand how we can provide the best service for their unique needs.

“The desire to have great service is something that’s represented throughout all parts of our organization,” Colin Wetlaufer, CITY President.

From Capital City Fruits, Facility Manager Jon Whipple has been the key contact for CITY Laundering. With the Capital City Fruits / CITY Laundering partnership, over 100 employees are in uniform on a daily basis and have the products they need to work within a clean and safe environment.

To continue to build our relationship and increase customer communication we asked Jon if there was one question he could ask CITY, what would it be.

Here is what he said:

“A lot of companies don’t go the extra steps that CITY does. How did they get there and what drove them to be as good as they are when it comes to customer service and their products?” Jon said

At CITY, we pride ourselves on being strong business partners who build long-lasting relationships. Our President Colin Wetlaufer has a vision of being recognized as the most responsive and dependable launderer. Colin took it upon himself to answer Jon’s question.

“The desire to have great service is something that’s represented throughout all parts of our organization,” Colin said. “Our core values of putting the customer first, operating with an incredible sense of urgency and commitment to each other—we really take that to heart. We want to find people to be part of CITY who live our values and express them every day. We find that the training, how to do it, is the easy part if we can find people that really fit with who we are.”

Jon also asked about some of CITY’s technology. As part of CITY’s effort to provide the best service possible CITY implemented ultra-high frequency (UHF) tracking technology, so every single uniform can be tracked throughout the entire laundering process ensuring customers that what they turn in is returned to them.

“One of the big things that just blew my mind was the fact that CITY puts a microchip in their coats so that they can tell how many times that coat has been washed and where it’s been,” Jon said. “I would want to know what the reasoning was behind making a decision to do it the right way?”

Investing in technology provides CITY with the ability to constantly check what we are doing and how we are doing it. It helps us provide better service and constantly improve.

“Our business was built on customer experience, and our goal is to strive to have a great customer experience,” Colin said. “It’s still about service to the people. It’s still about face-to-face interaction and doing the right thing. Systems like the UHF chips help us in supporting that mission. Technology makes communication easier and it helps us to prevent mistakes and that’s important for customers like you, Jon.”

If you are a customer, employee, prospect, or vendor who has a question that they would like answered, please let us know and we answer it for you!

We want to be as transparent as possible with our audience. Clean and Simple.