CUSTOMER Q & A – Customers and Suppliers Evolving Together
We partner with many small businesses across the Midwest, and some share the same values we do. At CITY, we believe it’s important to know who you partner with and create transparency, so businesses know what they can expect.
Dotson Iron Castings in Mankato, Minnesota is built on a 140-year-old tradition and produces over 1,500 different castings for over 150 different customers. As one of our customers in the industrial manufacturing space, we know how important it is to provide safe and clean uniforms for their 100+ employees.
“I know CITY is a similarly sized business to Dotson,” Rick said. “I am really interested to know where CITY wants to be in the next five years?”
CITY’s vision is to be recognized as the most responsive launder in our region. Growth is an important part of who we are and being responsive and growing our business goes hand in hand for CITY’s President Colin Wetlaufer.
“We are not interested in being the biggest company in our area, but we are interested in being the most responsive,” Colin said. “If we can fit that need and just really expand operationally to continue to be able to satisfy that need in the next three to five years, that’s where we want to be.”
At CITY, we want to make sure we find customers who want to partner with us and have similar values. By being focused on our core industries, including industrial manufacturing, food processing and wholesale trade accounts, we can grow while maintaining the highest level of service possible and putting an emphasis on building mutually beneficial partnerships.
Being a partner also means facing the same issues. As another family-owned business, Rick was also wondering about CITY’s day-to-day operations and our approach to some of the issues, businesses are facing.
“It’s important to me to know other companies the size of my own,” Rick said. “Do we share some of the same problems or solutions?”
CITY wants to be a total business provider, and as such, we want to tackle all challenges we and our partners face. For Colin, it’s about not just making you a customer, but a trusted part of our operation.
“We should absolutely talk to each other as much as we can,” Colin said. “We should get together and we should talk about the issues we face because that’s the only way we can evolve.”